How to Prep for Busy Season Series - Refreshing Your Marketing Materials

usy season comes fast for photographers—and if you’re not ready, it can feel overwhelming. Between inquiries, shoots, editing, and client communication, your time gets eaten up quickly. The good news? A few simple updates can set you up for success before the inquiries start rolling in.

In a recent video series, CloudSpot Ambassador Hope Taylor shared her two of her go-to strategies for prepping for busy season:

➡️ Refreshing her photography pricing guide

➡️ Refreshing her sample galleries inside CloudSpot

These aren’t huge changes, but they make a huge impact. Let’s break them down.

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Why Photographers Should Refresh Their Pricing Guide

Your photography pricing guide is one of the most important tools in your client experience. It’s often the very first impression someone gets after reaching out, and it does so much more than list numbers.

Think of your pricing guide as:

• A portfolio highlight reel
  
  
• A sales tool
  
  
• A welcome into your client experience (we all know client experience can make or break your business!)
  
  

What to Include in a Photography Pricing Guide

Don’t have a pricing guide or maybe you want to change it up? We’ve got you covered. Below we have listed some things you might want to consider adding to your pricing guide.

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• Cover Page: Clean branding and a strong opening image (you know, that one photo that reminds you of why you are a photographer).
  
  
• Welcome Note: A short, warm introduction about you. This is a great place to connect with your potential client and let them get to know you and why they should book you!
  
  
• Portfolio Highlights: Only your most current and favorite work. This is what you will want to refresh each quarter. Keep everything up to date with your favorite photos, favorite locations, etc.
  
  
• Packages & Pricing: Simple, clear package options. Make sure to lay it out in a way that is easy to read and understand. You don’t want your clients getting confused when it comes to what is included in your packages.
  
  
• Frequently Asked Questions: Policies, turnaround time, travel fees, etc. What questions do you get asked the most? Is there anything in your contract that is worth mentioning here? Keep it short and sweet and let your clients know they can always reach out with any questions they have.
  
  
• Call to Action: Drop a link, ask for an email reply with their preferred package. Give them a reason to reach back out and finalize their booking details.
  
  

Why Refreshing Your Pricing Guide Matters

Even if your actual pricing stays the same, a refreshed guide makes your business feel polished and professional. Here are some things to consider refreshing. Remember, Hope Taylor said she updates her pricing guide and sample galleries each quarter!

• Do the images reflect your current style
  
  
• Does the design feel easy to navigate?
  
  
• Does the copy (bio, welcome note, etc.) still matche your brand voice?
  
  

💡 Pro Tip: Don’t overwhelm potential clients. Keep your guide simple, visually appealing, and focused on helping clients make a confident decision.

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How to Use Sample Galleries in Your Photography Business

The second thing Hope refreshes before busy season is her sample galleries inside CloudSpot. She updates them every quarter so they always reflect her best, most recent work.

When a client inquires, Hope sends three sample galleries that represent different types of sessions she offers.

Why Sample Galleries Are Important

Sample galleries are an essential marketing tool for photographers because they give potential clients a complete picture of what it’s like to work with you. Instead of only seeing a handful of highlight images, clients can view a full gallery and get a sense of the size, flow, and variety of your work. This helps set clear expectations so there are no surprises about the number or type of images they’ll receive. Sharing full galleries also builds trust—being transparent about your process and results shows confidence in your work. And with CloudSpot, you can take it a step further by showcasing professional print and album products directly in your galleries, turning them into a powerful sales tool as well.

How to Choose the Right Sample Galleries

When deciding which galleries to share with potential clients, it’s important to be strategic. Start by choosing your very best work—the galleries that you’re most proud of and that reflect your current style. These should showcase the kind of sessions you want to book more of, so if your goal is to photograph more weddings, prioritize wedding galleries over family or portrait sessions. Variety also matters; Hope Taylor recommends sending three different sample galleries so clients can see your range and versatility. Finally, make it a habit to refresh your sample galleries every quarter. This ensures that clients are always seeing your most recent work and that your galleries never feel outdated.

How CloudSpot Helps Photographers Share Sample Galleries

It’s the end of the blog and we are cheering you on if you’ve made it this far! 🥳 We will keep it simple for you. CloudSpot is a one stop shop that you NEED for your business. With CloudSpot you can easily create sample galleries to hook and book clients! 

• Create beautiful branded galleries in minutes
  
  
• Add watermarks or disable downloads to protect your work
  
  
• Showcase prints and albums with Augmented Reality previews
  
  
• Share galleries instantly with a simple link

TL:DR

Prepping for busy season doesn’t mean reinventing your business. Small, intentional updates—like refreshing your photography pricing guide and sample galleries—can help you feel organized, confident, and client-ready.

Take Hope Taylor’s advice: show off your best of the best and keep your client experience feeling brand new.

👉 Ready to start your refresh? Log into CloudSpot today and update your sample galleries—you’ll be amazed at how polished and confident you feel heading into busy season.

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